Diamonds are women’s best friends is an oft repeated cliché. According to estimates, millions of women adorn themselves with diamond rings, pendants, necklaces, chokers etc. Diamond ring was used to court women by men in Hollywood films. These actually gave a fillip to diamond jewelry. It has been in vogue ever since. Fashion shows, movie award functions and other society dos are incomplete without women flaunting their diamond ornaments in their favorite colors.
Women are not size conscious when it comes to choosing diamonds. In fact, they look for the dazzle, color, cut and so on. Though some gemstones like ruby are more expensive than diamonds, they do not command the awe that diamonds do for women. Women buy diamond more for their ornamental value than as a form of investment. An ideal diamond is one that would be free from color additions, blemishes and is perfectly proportioned. These can be figured when they are scrutinized with 10X loupe.
The Gemological Institute of America (GIA) certifies diamonds after going through the four C’s clarity cut, color, and carat weight. Roughly 80% of world’s diamonds are polished in Antwerp in Belgium.
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